How To Find A Credible Influencer For Your Business

Influencer marketing is a powerful tool for brands to connect with their customers. But how do you find the right influencers?

Research Their Audiences

Are you looking for an influencer to provide context for a particular topic or issue? If so, there are a few things you should consider when searching. First, it is important to research the influencer’s audience. Are their insights applicable to the topic or issue at hand? Additionally, make sure that the influencer’s reach is appropriate for the audience you are hoping to reach. Influencers with large social media followings may not be the best choice if your goal is to create awareness within a specific industry or community. Conversely, an influential blogger with a small following may be better suited to providing context on a specific issue within their field. Finally, be sure to ask whether or not the influencer will be willing and able to provide citations and references for their comments. This will help ensure that your readers have access to accurate information.

Look at Their Content

Are their followers engaged with their content?

Is the content well researched? You need to  make sure you are providing quality information to your followers, and that the influencer you are working with is providing accurate information as well.

Consider Their Reach

How big is the influencer’s social media following? Are their comments and insights being seen by a wide audience?

Will the influencer be willing to provide citations and references for their comments? 

Be Sure They Will Appear in Your Publication

Does the influencer have a publication that would be a good fit for what you are doing? Will they agree to an interview or guest post? This will help ensure that your publication remains credible and relevant to your audience.

Check Their Engagement Rates

One way to assess the credibility of an influencer is to check their engagement rates. Engagement rates indicate how often the influencer’s posts are liked, shared, or commented on. When looking for an influencer to give context for your content, it is important to consider their engagement rate and whether it aligns with your target audience.

Read Their Reviews or Testimonials

When looking for an influencer to give context for your brand or product, it is important to consider whether or not the influencer has received positive reviews or testimonials from their previous clients. By reviewing testimonials and ratings, you can ensure that the influencer you are working with is credible and has a track record of providing quality content. Additionally, if the influencer does not have any reviews or testimonials, be sure to ask them where they found out about your brand or product.

Ask Them Questions Before Collaborating

When considering whether or not to collaborate with an influencer, it is important to ask questions about their track record and credibility. There are a few tips for vetting an influencer: 

-Check their social media profiles for any recent collaboration or partnerships they have entered into. This will give you an idea of the types of content and brands they have worked with in the past. 

-Search for any awards or accolades they have won. This can give you a sense of the quality and reputation of their work. 

-Ask them how much experience they have working with specific types of content or brands. This will help you determine if they would be a good fit for your project.

Follow Their Accounts on Social Media

When you are looking to find an influencer to give context for your brand or product, be sure to follow their social media accounts. This will give you a better understanding of their perspective and what they believe is important to their followers. Additionally, following their other networks can give you a broader perspective on the topics they are interested in.

Contact Them Directly

There are many credible influencers out there who can provide valuable context for your product or service. It can be helpful to reach out to them directly, either through email or social media. Doing so will allow you to get a sense of their perspective and learn more about their audience.


By following these tips, you can easily find credible and influential influencers who are perfect for your brand’s needs.