What’s a Key Objective in Delivering Ad Extensions?

Ad extensions are a key part of any online advertising campaign. They help drive traffic to your website and boost conversions, which is why it’s important to deliver the best ad extensions possible. How to make the most of them?

Make Your Ad Engaging

When it comes to advertising, there is no one right answer. Different campaigns will require different ad extensions in order to be engaging and effective. Here are some key objectives to keep in mind when developing ad extensions: 

1. Make sure the ad extension is relevant to the product or service being advertised. This means ensuring that the content is appropriate for the target audience, and that it features information that potential customers would find helpful. 

2. Keep the ad extension short and concise. This will make it easier for viewers to understand and engage with it, as well as reduce the number of clicks required for a viewer to reach your website or landing page. 

3. Make sure your ad extension provides value for consumers. This means providing valuable information about your product or service, as well as answering common questions potential customers might have about it.

Create A Call To Action

Creating a call to action is key in delivering ad extensions. Not only should it be concise and easy to understand, but it should also encourage users to take specific actions. For example, if you’re offering a discount on your product or service, make sure to include a link that leads users to your store or website where they can purchase the product. Alternatively, if you want users to sign up for your email list, include a form link at the bottom of the ad.

Use Video In Your Ad Extensions

There is no question that video is a valuable medium for advertising. In fact, in 2016, video was the most effective type of advertising according to Video ads are seen as more engaging and persuasive than other forms of ads, and they can be especially effective when targeting consumers who are watching content on their phones or laptops.

But what’s the best way to use video in your ad extensions? There’s no right answer, but there are a few key considerations you should keep in mind. First, make sure your video is high quality and relevant to your target audience. Second, consider timing your videos appropriately – they should be placed near the beginning or end of an ad extension rather than in the middle, for example. And finally, make sure you’re using appropriate call-to-actions in your videos – for example, asking viewers to subscribe to your email list or download a white paper – so that viewers know how they can benefit from what you’re offering.

Add Depth And Context

Context can be important when delivering ad extensions to users. Ad extensions should provide additional information and depth to help users make better decisions. This helps the user feel like they are getting a complete picture of what is being offered, and makes it easier for them to make a purchasing decision. Additionally, providing context can help deter users from clicking on ads that they may not be interested in.

Include Social Proof

There are a few key objectives in delivering ad extensions to give context. The first is to provide social proof, or evidence that the offer or product is of value. This can be done by citing reviews, ratings, or other user feedback. Secondly, ad extensions should provide additional information about the product or service being offered. This can include features, benefits, and pricing information. Finally, ad extensions should be designed in a way that is visually appealing and easy to navigate.All of these objectives are important in helping potential customers make informed decisions about purchasing or using a product or service. By providing context and additional information, advertisers can help their customers feel confident in making a purchase or decision on behalf of themselves.

Optimize For Performance

Delivering ad extensions to users is important in order to optimize for performance. Ad extensions should be sized appropriately and loaded quickly in order to avoid disrupting the user experience. Additionally, ad extensions must be placed in a location where they are likely to be used, such as on the homepage or near content that is of interest to users. Finally, ad extensions must be relevant and engaging in order to draw users into the advertiser’s content.

Measure Results and Adjustments

When delivering ad extensions to a website, it is important to measure the results and make any necessary adjustments. This will help ensure that the ad extension is being seen by the right people and that it is delivering the desired results.


The right ad extension can be the difference between success and failure in your online advertising campaigns. With the right strategy, you can deliver engaging and effective ad extensions that help drive traffic and increase conversion rates

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