People Don’t Buy What You Do: They Buy Why You Do It

Most people don’t buy what you do, they buy why you do it. In this article, we’ll briefly describe why your product or service is valuable, and how you can communicate this to customers.

Why is That?

Your product or service is valuable because it solves a problem or provides a need. You can communicate this by providing testimonials from happy customers, listing features and benefits of your product, or creating videos that demonstrate how your product benefits users.

When you communicate the value of your product, make sure you’re clear about what users can expect from using it. It’s important to be transparent about what’s required to use your product, and why it’s worth the investment. For example, if your product requires an internet connection, be clear about the benefits of connecting to the internet (such as saving on fees) and why it’s important for users to have access to the internet.

By communicating the value of your product clearly, you’ll help customers understand why they should buy it. And when customers buy based on why a particular product is valuable, you’re more likely to achieve success in selling products and services.

7 Good Practices For Communicating Value

Know Your Audience Well

When you are thinking about what to sell, it is important to think about who your potential customers are. It can be tempting to think that people will buy what you do simply because it is cool or interesting, but this is not always the case. Your customers will buy from you based on how well you understand and communicate with them. When creating an effective marketing strategy, it is important to know your target market and figure out what motivates them. Once you know these things, you can create a marketing plan that addresses their needs and interests.

Explain Your Message Clearly

People don’t buy what you do, they buy why you do it. It’s important to be clear about your message so that people can understand what it is and why it matters. When you’re clear about your purpose, customers are more likely to find value in what you offer and invest in your product or service.

Be Concise and Engaging

People don’t buy what you do, they buy why you do it. That’s why it’s important to be concise and engaging with your customers. You need to make them understand what your product or service can do for them and why it’s the best option out there. You also need to keep them engaged with what you have to say so that they stay interested in your business. If you can do all of that, then you’re sure to succeed in the marketplace.

Use Stories and Analogies Effectively

Stories and analogies can be powerful tools for communicating ideas. When used effectively, they can help people understand the why behind a particular action or decision.

Analogies can be helpful in conveying a complex idea in a way that is easy to understand. For example, comparing an airplane to a boat can help someone understand how air travel works. Analogies also have the ability to evoke emotion in viewers, which can help them connect with the storyteller’s message more deeply.

When used correctly, stories and analogies can be extremely effective tools for communicating ideas. It is important to use them wisely, though, as improper use could lead to confusion or even misunderstanding.

Demonstrate the Benefits of Your Ideas

There are a number of benefits that can come from having an engaging and relevant message. Firstly, it can help to attract new customers, as they will be more likely to buy what you do if they believe in the cause or message behind it. In addition, creating a good brand image can also be beneficial – people will look up to and trust businesses that have a positive reputation. Finally, making sure your messaging is both on-point and understandable can mean that you’re able to communicate effectively with your target audience, which can lead to increased sales.

Tell a Story About Yourself or Your Business

For example: “When I was in college, I started a small business repairing computers. At the time, there weren’t many people who could do that and it was a difficult and time-consuming job. Over the years, my business has grown and now I offer computer repair services as well as training programs to other businesses. My customers are always happy with the work that I do and I love helping my clients achieve their goals.”

Make It Personal and Emotional

Humans are emotional beings and when it comes to buying things, we tend to buy based on our emotions. When we see something that catches our interest, we may start thinking about the reasons why we like it or the reasons why we would want it. This is where the personal and emotional factor comes into play- sometimes people buy things simply because they like them or they identify with the product or idea.

When people buy things based on their emotions, there is a greater chance that they will be satisfied with their purchase. This is because when someone buys something based on their emotions, they are more likely to take the time to consider all of the factors involved in making the purchase. They are also more likely to be loyal to a product or company if they feel connected to it in some way. It is important for businesses to understand how customers interact with them emotionally in order to create products that will meet their needs and desires.


These are some tips that can help you sell your ideas more effectively. If you follow these tips, then you will be able to increase your sales by up to 50%.

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