7 Best Practices For Writing Sales Emails That Convert

Writing a sales email is an important part of your business. It can help you increase your conversions and generate more revenue for your company. However, not all emails are created equal. In this article, we will look at the 10 best practices for writing successful sales emails that convert.

Use Some Good Images

When writing a sales email, it is essential to include some good quality images. Images can be used to draw attention to the product or service you are selling and help your readers visualize how it may be beneficial to them. When selecting images, make sure they are clear and relevant to the topic and include a call to action that encourages the reader to take advantage of what you are selling. Including good images in your sales emails can be a powerful tool for increasing customer engagement and conversions.

Keep Your Message Short and Concise

When writing a sales email, it is important to keep the message short and concise. This will help grab the attention of the reader and make sure they understand the key points. Keeping sentences short and to the point will help to ensure that your message is not only understood but that it is also memorable. It is also important to avoid using overly technical language or jargon that may not be familiar to the reader. By following these tips, you will be able to craft an effective sales email that gets the point across quickly and efficiently.

Include Calls to Action

When writing a sales email, it is important to include a call to action. This could mean asking the reader to click a link, download an asset, or watch a video. Providing a clear call to action encourages the reader to take the desired action and can help increase sales. Doing so also allows you to measure the success of your email, as you can track the number of clicks or downloads related to the call to action. Taking the time to properly craft your call to action can help make your sales emails more successful and effective.

Test Your Email Before Sending It Out

Before sending out any sales email, it is important to test it thoroughly. This means testing the links and any other elements within the email to make sure they are working properly and that the email looks good on different devices. You should also send a test copy to yourself and other colleagues to get feedback on the content, layout, tone, and visuals of the email. Doing this will help ensure that your email is professional and effective when you send it out to potential customers.

Include Links to Other Content on Your Website

Including links to other content on your website within your sales emails can be a great way to increase your website’s traffic and improve your conversions. Doing this helps guide the reader to other relevant pages, products, or services you offer and allows them to take a deeper dive into what you have to offer. Additionally, linking to other content can help establish credibility and trust between you and the reader by providing them with additional information. Be sure to include links that are relevant and helpful to the reader, as that is the key to success.

Write in a Personal Voice

Writing in a personal voice when composing a sales email can be a great way to capture the attention of your potential customers. Personal emails give the reader the impression that you have taken the time to read their background and understand their needs. Incorporating personalized elements such as their name, company, or product they are interested in can help to create a connection between you and your reader. Additionally, using conversational language and a friendly tone can ensure that your message is approachable and inviting. Finally, make sure to keep your email concise so you don’t overwhelm your reader with too much information.

Be Professional and Respectful

When writing a sales email, it is important to be professional and respectful. Your emails should always be polite, concise, and clear. Remember to use industry-specific language that your customers will understand, and keep your emails concise. Additionally, make sure to use a respectful tone and avoid using slang or overly-casual language. By following these simple guidelines, you can ensure that your customers will receive emails that are professional and respectful.


Following these 7 best practices will help you write better sales emails that convert.