Buzz marketing is a marketing strategy that uses social media to generate buzz about your brand. In this article, we will look at some of the best examples of buzz marketing from around the world.
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Kylie Jenner Lip Kit Launch
In early February, Kylie Jenner released her new line of lip kits. The launch was highly anticipated by her fans, as the lip kit line is Kylie’s first since she left her company, Kylie Cosmetics. The launch included a variety of different products, including a lipstick, gloss, and eyeshadow palette. Online retailers such as Amazon and Sephora quickly sold out of the products.
Kylie’s Lip Kit Launch was an example of buzz marketing – an advertising strategy that uses online media to create awareness for a product or service. Buzz marketing can be used to promote anything from new movies to new restaurants. By creating excitement around a product before it is released, brands can increase sales and build trust with their audiences.
Gwyneth Paltrow’s Goop Magazine
In 2006, Gwyneth Paltrow created Goop, a lifestyle magazine that aimed to be “funny, irreverent and empowering.” The publication quickly gained popularity for its unconventional content, including articles on alternative medicine and veganism. In 2017, Goop announced it would be expanding its reach to include a standalone online store.
Dove Real Beauty Campaign
The Dove Real Beauty Campaign was one of the most successful and talked about buzz marketing campaigns in recent years. The campaign started in 2007 and focused on showing people that appearances can be deceiving. They used a variety of tactics, such as TV ads, print ads, online videos, and social media to get their message out to a wide audience. Their goal was to help people see themselves as they really are and to encourage them to be more accepting of themselves. The campaign was so successful that it has been copied by other brands numerous times.
Kendall and Kylie Jenner’s Pepsi Advert
In late 2017, Kendall and Kylie Jenner released a Pepsi Advert in which they are seen drinking Pepsi from 25 years ago. The advert sparked online debate and remains one of the most discussed marketing stunts in recent history.
The ad was seen as exploitative by some viewers, with many accusing the Jenner sisters of using their fame to promote a product they were paid to endorse. However, the ad was also praised for its creative use of nostalgia and its ability to tap into people’s love for the sisters.
Lady Gaga’s ARTPOP Album Release Party
Lady Gaga’s ARTPOP Album Release Party was an incredible event that showcased her musical talent and creativity. The party was held at the Barclays Center in Brooklyn, New York and it was filled with various interactive elements that allowed attendees to participate in the music experience. Lady Gaga herself appeared onstage for a few songs and interacted with her fans. The party was a great way to celebrate the release of her new album, ARTPOP.
Drake’s OVO Fest Concert
Drake’s OVO Fest Concert was a huge success. The show was full of energy and excitement, and it was clear that the crowd loved every minute of it. The setlist featured some of Drake’s most popular songs, as well as some new tracks that he had just released. It was clear that Drake is a master of buzz marketing, and his fans absolutely loved everything about the concert.
These are just some of the best examples of buzz marketing from around the world. With so many different platforms to choose from, you can create your own buzz by getting creative with your social media campaigns!