Did you know that you can reuse your content and get even more engagement out of it? It’s true! In this blog post, we will discuss smart ways for content repurposing. We will also provide some tips on how to do it effectively. So whether you’re looking to create new content or just want to find a new way to present your old content, read on for some great ideas!
Table of Contents
What is content repurposing?
Content repurposing is the process of taking existing content and creating new versions of it that can be used for different purposes. For example, you might take an old blog post and turn it into a series of social media posts, or create an infographic from a data-heavy article. The possibilities are endless!
Why should you repurpose content?
There are many reasons to repurpose content. For one, it can save you time and energy that you would otherwise spend creating new content from scratch. It can also help you reach new audiences with your existing content, and increase engagement by presenting it in a new way. Additionally, repurposing content can help boost your SEO efforts by giving you more opportunities to include relevant keywords and links.
How to repurpose content
There are many ways to repurpose content, but the most important thing is to do it in a way that makes sense for your audience and your goals. Here are a few ideas to get you started:
Turn an old blog post into a slideshow or video presentation
You can use tools like PowerPoint or Keynote to create a slideshow from an existing blog post. Or, if you have access to video editing software, you can turn your blog post into a video! This is a great way to reach new audiences with your content, and it can also be more engaging than simply reading a long article.
Create an infographic from an existing blog post
If you have a blog post that is heavy on data or statistics, consider turning it into an infographic! People love visual content, and an infographic is a great way to make your content more shareable. There are many online tools that you can use to create infographics, so don’t be afraid to experiment!
Break an article down into a series of social media posts
If you have a long article that you want to share on social media, consider breaking it down into a series of posts. This way, people can read it in bite-sized chunks and you can include relevant hashtags and links.
Turn a how-to guide into a series of tweets or Facebook posts
If you have a how-to guide or other type of step-by-step content, consider turning it into a series of tweets or Facebook posts. This is a great way to reach people who are looking for quick, easy tips on how to do something (e.g. how to tackle content marketing)
Repurpose customer testimonials into social proof for your website
If you have positive customer testimonials, consider using them as social proof on your website. This can be a great way to build trust with potential customers and show them that others have had success with your product or service.
Use existing content to create a new e-book or whitepaper
If you have a lot of existing content, you can repurpose it into a new e-book or whitepaper. This is a great way to position yourself as an expert in your field, and it can also be used as a lead generation tool.
How to find new ideas for content repurposing
Look for topics that are popular among your audience and have been shared a lot on social media
This is the easiest way to come up with ideas for new content, especially if you’re struggling with writer’s block. Look at the articles and videos that your audience has been sharing on social media, and see if there’s anything you can add to the conversation.
Find old content that you can update and improve upon, or create new spin-offs of
If you have old content that’s no longer relevant, see if there’s anything you can do to update it and make it more useful for your audience. Or, if you have a popular article, consider creating a new spin-off of it that covers a different angle or goes into more depth.
Use data and statistics to come up with fresh angles for stories or blog posts
If you have access to data and statistics, use them to come up with fresh angles for stories or blog posts. This is a great way to add new perspectives to old topics, and it can also help you attract new readers and followers.
Repurpose multimedia content into different formats (e.g., turn a video into an infographic)
If you have multimedia content (e.g., videos, infographics, etc.), consider repurposing it into different formats. For example, you can turn a video into an infographic or vice versa. This is a great way to reach new audiences with your content, and it can also help you get more mileage out of your existing content.
Brainstorm ways to get more out of evergreen content by repackaging it for different audiences or platforms
If you have evergreen content (i.e., content that is always relevant), brainstorm ways to get more out of it by repackaging it for different audiences or platforms. For example, you could create a new blog post series from an old e-book, or turn a whitepaper into an infographic.
Collaborate with other bloggers and content creators to come up with new ideas
If you’re struggling to come up with new ideas, reach out to other bloggers and content creators in your field. Collaborating with others is a great way to get new perspectives on old topics, and it can also help you come up with fresh ideas for your own content.
Ways to promote your repurposed content
Once you’ve repurposed your content, it’s important to promote it so that your audience can see it. Here are a few ideas:
Share it on social media
This is the easiest way to get your content in front of more people. Make sure to share it on all of the major social media platforms, and don’t forget to use relevant hashtags.
Submit it to directories and aggregators
If you want your content to reach a wider audience, submit it to popular directories and aggregators. This will help people find your content more easily, and it can also lead to some high-quality backlinks.
Guest post on other blogs
If you have repurposed content that would be a good fit for another blog, reach out to the owner and see if they’re interested in publishing it as a guest post. This is a great way to get your content in front of a new audience, and it can also help you build relationships with other bloggers in your field.
Start content repurposing today!
Content repurposing is a great way to get more mileage out of your existing content. By repurposing your content, you can reach new audiences, get more backlinks, and build relationships with other bloggers.