Looking for some inspiration for your content marketing strategy? In this blog post, we will share some of the best content marketing examples from around the web. These examples will help you get inspired and come up with new ideas for your own content marketing campaigns. So what are you waiting for? Let’s get started!
Table of Contents
Why content marketing is important and some statistics to back it up
According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
In other words, content marketing is all about creating helpful and informative content that your target audience will find useful. This type of content can come in many forms, such as blog posts, infographics, ebooks, and more.
Content marketing is important for a number of reasons. First, it helps you build trust with your audience. If you’re consistently providing them with valuable information, they will see you as an expert in your field and be more likely to do business with you.
Second, content marketing can help you generate leads and sales. By including calls-to-action in your content, you can encourage your readers to take the next step in their buyer’s journey. And finally, content marketing is a great way to build relationships with your customers and create a community around your brand.
Now that we’ve covered why content marketing is important, let’s take a look at some statistics that show just how effective it can be.
According to HubSpot, companies that blog receive 97% more links to their website.
And Content Marketing Institute reports that companies with a strong content marketing strategy are 13 times more likely to see positive ROI.
Clearly, content marketing is an essential part of any marketing strategy. So if you’re not doing it already, now is the time to get started!
The types of content you can create
Now that you know why content marketing is important, it’s time to start thinking about the types of content you can create. Here are a few ideas to get you started:
- Blog posts: A blog is a great platform for sharing your thoughts and expertise on a variety of topics. Not sure what to write about? Try coming up with a list of FAQs that your target audience is likely to have.
- Infographics: Infographics are a great way to make complex information more digestible. They’re also highly shareable, so if you create a good one, it has the potential to reach a wide audience.
- Ebooks: Ebooks are longer pieces of content that can be used to provide more in-depth information on a specific topic. They’re perfect for leads who are further along in their buyer’s journey and are looking for more detailed information.
- Video: Video is a great way to add another dimension to your content. People often prefer watching videos over reading text, so if you can create engaging video content, you’ll have a leg up on the competition.
- Podcasts: Podcasts are another great way to reach your audience. They’re perfect for people who commute or have long drives, as they can listen while they’re on the go. How about a podcast with, for example, investment advice for beginners if you’re in the financial sector.
These are just a few ideas to get you started. There are endless possibilities when it comes to content marketing, so get creative and see what works best for you and your business!
Examples of brands that are doing content marketing well
Still feeling stuck? Check out these content marketing examples from around the web. These examples will help you get inspired and come up with new ideas for your own content marketing campaigns. So what are you waiting for? Let’s get started!
Content marketing example #01: McDonald’s
McDonald’s is a great example of a company that uses content marketing to their advantage. They regularly post interesting articles, videos, and infographics on their website to keep their customers engaged. And they’re not afraid to experiment with different types of content – like this fun quiz they created to celebrate National Cheeseburger Day.
Content marketing example #02: HubSpot
HubSpot is a company that specializes in marketing software. But they’re also great at content marketing. They use their blog to educate their target audience on a variety of topics, from inbound marketing to sales enablement. And they offer a ton of helpful resources, like ebooks and webinars, which makes them a go-to source for information on all things marketing.
Content marketing example #03: GoPro
GoPro is a company that designs and manufactures action cameras. And they do an incredible job with content marketing. Their YouTube channel is full of exciting videos that showcase the capabilities of their products. And they have a blog where they share helpful tips and tutorials for getting the most out of your GoPro camera.
Content marketing example #04: Coca-Cola
Coca-Cola is another great example of a company that’s doing content marketing right. They have a website full of fun and informative articles, like this one on the history of Coca-Cola. They also regularly post engaging videos on their YouTube channel, like this one about how to make a Coke float. And they even have an app where you can create your own virtual Coke can!
Content marketing example #05: Nike
Nike is yet another example of a brand that’s killing it with content marketing. They have a blog where they share helpful tips and advice for athletes of all levels. They also produce high-quality videos, like this one featuring Olympic runner Allyson Felix, that inspire people to get out and be active. And they offer a ton of helpful resources on their website, like this training program for runners.
These are just a few examples of brands that are doing content marketing well. But there are endless possibilities when it comes to content marketing, so get creative and see what works best for you and your business.
Tips for creating great content yourself
Now that you’ve seen some examples of great content marketing, you’re probably wonderig how you can create similar content for your own business. Here are a few tips to get you started:
Find your niche
The first step is to find your niche. What topics are you passionate about? What do you want to be known for? Once you’ve answered these questions, you’ll have a better idea of the types of content you should be creating.
Create helpful resources
People are always looking for information. So one way to stand out from the competition is to create helpful resources that people can use. This could be anything from an ebook on a specific topic to a webinar series on a particular subject matter.
Think outside the blog
Blogging is a great way to generate leads and drive traffic to your website. But it’s not the only type of content you can create. Think about other types of content, like videos, infographics, and podcasts, that you can use to reach your target audience.
Finally, don’t be afraid to get creative with your content. Content marketing is all about standing out from the crowd. So if you can find a unique way to showcase your brand or tell your story, you’ll be sure to capture people’s attention.
The bottom line
Content marketing is a powerful tool that can help you reach your target audience and achieve your business goals. But it’s not enough to just create any old piece of content – it needs to be high-quality and engaging if you want people to pay attention. That’s why it’s so important to take the time to find your niche, create helpful resources, and get creative with your content. With a little effort, you can create content that will help you stand out from the competition and achieve success.